CRM or Customer Relationship Management is a software tool that helps companies be proactive with their customers by creating and servicing customers.

It is a tool that must be integrated to the back office applications like the ERP application to be able to provide the best customer service possible. Some of the most important components of a CRM software is a fully integrated:

• Marketing Automation
• Sales Force Automation or SFA
• Service and Support Automation

CRM Software applications:

SageCRM